Easy does IT

Having spent a number of hours recently on work on updating the web site for Arden Corporation's training division, one key element that has come about in the midst of the project is the unique appeal of the web experience for our target customer.

We realize that continued focus on making our service amenable for our customer's browsing needs is key to their successful experience on the web site.

The realization is that this plays out differently for different companies (i.e. it should be unique for your company and your industry).

For example, some consumer products companies (e.g. Amazon) may have many more customers making impulse purchases. These companies should design their site to encourage impulse actions.

Some other service organizations (e.g. law firms) do not have purchases made on their web sites. As such, law firm's sites will be more brochure ware in orientation.

Being that one of our core values at Arden Corporation is simplicity, we are focused on keeping our web pages easy to graphically digest and with quick navigation. This can conflict with the customers need to "have a lot of information" on one page (like a Yahoo portal page).

Our web page designs make finding information easy. We also provide exposure to new information (e.g. what user's groups are being held this week) that is appropriate for the customer.

Remember to take an "Easy Does IT" approach for your customer's use of your web site for their use.